OZEO IT BUSINESS SERVICES PVT LTD

Why digital marketing matters to small businesses?

Small businesses can thrive using digital marketing. Competition among small businesses is fierce. Your need to stay in front of people and stand out from your competitors. Digital marketing can help you do just that. Let's face it. People are online all the time. When you're marketing to someone, you need to find them where they are. When people look for a business, where do they look? For many people, Google is stop No. 1. How easy is it to find you there? Basic digital marketing is relatively inexpensive. For just a few dollars you can create a Facebook ad or Google ad and reach many people in and around your community. That few dollars can go a long way toward your company's success.

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Build and utilize an email list

Email list building often gets overlooked by small businesses even though any experienced marketer will send you down this road first. A responsive email list will be your most valuable marketing asset, even more beneficial than your social media channels. Email lists drive repeat sales, allow you to build solid relationships with your customers and potential customers, and keep you connected with your customers. They allow you to target your audience with specialized offers and give value to the people on the other end. As outdated as email may seem compared to social media marketing, it's still one of the most successful marketing tools in the playbook. Marketing experts use this channel across the board. It's been proven to work. In fact, the conversion rate (that’s the number of people who do what you’re asking them to do) for emails is three times bigger than for social media campaigns. Here's how you can get started with email marketing: Use the Contact Us form on your website to start collecting email addresses. Send a monthly newsletter. As with any other form of marketing, give your customers valuable information in an easy-to-read format. Send emails to let customers and prospects know about any sales, offers or specials. When you do this, always include an end date. Think about a coupon at a grocery store. It's only good this week so you go to the grocery store and buy that item and $100 worth of other items that you didn't need. If you have a special that ends "Friday," people will come to check it out.

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Digital marketing is a key brand-building tool

Digital marketing doesn't have to be difficult. Remember, it isn't always about the sale. Digital marketing is about building a relationship with your audience and becoming their go-to for what they need in your industry. The sales will follow because they trust you. Once a customer trusts you, they'll come back. And they'll send their family and friends to you, too. Keep your marketing simple. Keep it personal. And keep it real. People want real, solid information; they don't want to get the runaround. Start with small steps. Get comfortable with one thing before moving on to the next form of marketing. Marketing takes time but if you spend the time, the rewards can be great and the ROI will be much more than what you expected.

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